Strategic B2B Marketing to Grow Your Business
Every business is unique and has different strategic priorities, which is why it’s important that your marketing strategy, budget and activities align with yours.
End-To-End Marketing Services
Strategic Campaigns
Marketing Projects
I’m Kate – a B2B Marketing Consultant with over 15 years’ experience built in fast growing businesses.
I help businesses achieve their growth goals through aligned, strategic, ROI-focused marketing.
I can create a marketing strategy and activities to meet your goals and budget from supporting you with a fully outsourced, integrated marketing function or on a project-by-project basis.
I’ve helped a multitude of businesses (from start-ups to large corporates) spanning many industries, including; healthcare, manufacturing, construction, engineering, technology, retail and finance.
Holistic, accountable marketing services from strategy to execution for B2B leaders who want measurable impact – not just activity.
Let’s make marketing an accountable and effective part of your business growth plan.
What My Clients Say
“Kate’s been a huge help in shaping our marketing direction early on, from finding the right tone of voice to driving the kind of activity that actually supports sales, not just fills a calendar. She’s helped steer revenue the right way and shown how the right marketing tools, used properly, can make a big difference for a business like ours, who at the time, wasn’t the size of organisation we are today."
Greg Wingate
Five Mobility
“Since we worked with Kate to create the copy for our new website, the results have been clear. We have seen a dramatic uptick in conversions from website visitors - she challenged us to distil our core messaging and value proposition in order to stand out from the competition. I have no hesitation in recommending her Marketing Strategy
services.”
Matt Wilson
Juice
Key Services
Marketing Strategy
Content Creation
Outbound Marketing
Inbound Marketing
How I'll Help You Win More of the Right Clients
- Understand your goals and objectives
- Create your marketing strategy, with clear positioning, messaging and channels to reach your target audience
- Source and build you a high-quality decision maker database with insights
- Get you in front of your decision makers and influencers
- Increase brand awareness with your target audience
- Generate leads for your BD and sales team to follow up
- Help you to build further trust and customer loyalty
My Approach
Discovery
I’ll get to know you, your business and all of your challenges to realise opportunities where marketing can support growth.
Insight
I’ll delve into the challenges your customers face and review the prospect and customer journey to inform your marketing strategy and tactics.
Data
I’ll identify how we can enhance and grow your database to reach your target market more effectively.
Planning
I’ll create a marketing strategy with a measurable plan (including numbers!) to show you the results you can expect.
Messaging
I’ll review and enhance your value proposition to help drive engagement with your brand.
Content
From thought leadership (blogs, videos, how-tos, etc.) to sales presentations and customer communications, I’ll produce and ensure your collateral is on point to drive results.
Execution
With all the preparation and a plan in place, I’ll execute your fully integrated marketing strategy across relevant channels including PPC, email, social media, direct mail and events.
Measurement
Utilising analytics and direct feedback, I’ll provide regular updates on where we are against your plan and expected Return on Investment.
Why Partner With Kate?
Without a strategy, marketing becomes busy tactical work that often focuses energy and budget in the least profitable places.
With ROI always in-mind, I’ll create and execute a strategy that drives revenue, profitability and positions your business as the obvious choice in your market.
- Business-first thinking – every project begins with your business objectives and goals. KPIs and revenue drivers.
- Experience that spans strategy to execution – from brand direction and messaging to digital systems that scale.
- A partner, not an agency – embedded within your team to deliver outcomes, not vanity metrics.
- Flexibility – you can dial up the amount of marketing support you need as you grow.
What You Can Expect
- A measurable marketing plan providing a return on your investment
- New business & customer marketing strategy
- Marketing activity to engage, convert and build trust in your brand
- High quality opportunities to increase your revenue
- A transparent & honest approach
Contact
Book your free marketing strategy consultation & audit
